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THE DALE HOTEL & SPA

Brand Development
Environmental Design
Uniform Design
Corporate Guidelines

The Dale Hotel environmental design

The Dale Hotel & Spa is a unique hotel experience in the heart of Ft. Lauderdale’s bustling beach scene. Its mid-century beach club design with modern undertones brings a sense of refined elegance and a laid-back vibe to a high-energy atmosphere. Zing developed everything needed to brand this new project, from nomenclature and identity to uniforms, environmental design and the overall guest experience.

The Dale Hotel brand close-upThe Dale Hotel color systemThe Dale Hotel brand pillars
The Dale Hotel identityThe Dale Hotel uniforms
The Dale Hotel patternThe Dale Hotel pattern
The Dale Hotel patternThe Dale Hotel pattern
The Dale Hotel patternThe Dale Hotel environmental design
The Dale Hotel branded wear

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