Brand Development
Environmental Design
Uniform Design
Corporate Guidelines

The Dale Hotel & Spa is a unique hotel experience in the heart of Ft. Lauderdale’s bustling beach scene. Its mid-century beach club design with modern undertones brings a sense of refined elegance and a laid-back vibe to a high-energy atmosphere. Zing developed everything needed to brand this new project, from nomenclature and identity to uniforms, environmental design and the overall guest experience.












Big idea, new brand, exciting project, or just looking for a fresh perspective? We’d love to hear about it. Tell us what you’re thinking, and let’s see what we can create together. No layers, no runaround. Just good people, great ideas, and a little Zing!