Zing B+A — A ZiNG! Communications Company
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MIAMI BEACH BOWL

Nomenclature Development
Brand Development
Event Signage
Environmental Design
Digital Strategy
Social Media Strategy
Video Production

Miami Beach Bowl helmet

It was our distinct honor to develop the entire brand concept and integrated campaigns to introduce and promote the inaugural 2014 and the 2015/2016 Miami Beach Bowls. The goal was to capture the essence of Miami Beach and merge it with the exciting world of college football. The result: a sleek, modern and engaging image that sets the tone for the perfect Miami look. The reflection of South Beach in the player’s helmet is now synonymous with “The Battle of the Beach.”

Miami Beach Bowl identityMiami Beach Bowl graphic
Miami Beach Bowl identityMiami Beach Bowl hang tag
Miami Beach Bowl CARE graphicMiami Beach Bowl tickets
Miami Beach Bowl playerMiami Beach Bowl trophy
Miami Beach Bowl stadiumMiami Beach Bowl stadium
Miami Beach Bowl graphic

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Big idea, new brand, exciting project, or just looking for a fresh perspective? We’d love to hear about it. Tell us what you’re thinking, and let’s see what we can create together. No layers, no runaround. Just good people, great ideas, and a little Zing!

Zing B+A — A ZiNG! Communications Company

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