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Mentor — Own The Day campaign

Mentor breast implants are the leaders in implants around the world. As one of the Johnson & Johnson companies, the brand provides trusted, high-quality breast implant products for reconstruction and plastic surgery. We developed the “Own the Day” campaign to empower women around the world. The campaign reflected the many stories of women and showcased a great diversity of needs and lifestyles. It resulted in unprecedented year-over-year growth for the company and elevated Mentor to leadership status in the breast implant business.

Mentor Own The Day ad: woman with a gardening scene inside her silhouetteMentor Own The Day ad: woman with a family outing inside her silhouetteMentor Own The Day ad: woman with a guitar scene inside her silhouette
Mentor Own The Day campaign collageMentor brochure spread
Mentor brochure iconographyMentor Own The Day bus stop banner
Mentor branded mug and tote bag

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